Utilities

This collection regroups all utilities like URL converters, social ID finders, Google Sheet output, Webhooks, Delays, and Exit automation.

While these modules are available from the automation store as individual automation, using them as standalone doesn't really make sense and belongs to workflows where you'll use them pretty often.

In Single Automation

Convert A Sales Navigator URL

This automation allows converting a Sales Navigator profile URL to a regular LinkedIn URL.

This URL conversion is necessary to jump from a Sales Navigator people or company profile page to a regular LinkedIn one.

While there is no technical limit to converting a Sales Navigator URL, TexAu has to limit to a maximum of 40 URLs per day when used in workflows. Otherwise, it would "blast" all the profile URLs to the next automation in the workflow.

Soon we will add an unlimited bulk URL conversion mode in the standalone automation for those who want to convert a list of Sales navigator URLs in bulk. But the daily limit will remain the same in workflows.





Input the Sales Navigator profile URL and your connection cookie to run this automation in TexAu:





Try it here: Marketing Automation | TexAu



Convert To Sales Navigator Url

This automation is the same as above but the opposite, converting a LinkedIn people or company profile URL to a Sales Navigator URL.

Another notable difference: this process is limited to 40 URL conversions per day.

That's because in this case, TexAu has to click and open the profile page to see its regular LinkedIn URL:



To run this automation, input your cookie and the regular LinkedIn URL you want to convert to Sales Navigator in TexAu:





Try it here: Marketing Automation | TexAu



Find LinkedIn Company ID

This automation is helpful to retrieve a LinkedIn company ID from its LinkedIn company URL.

What can you do with this? Well, with the company ID, you can rebuild any LinkedIn or Sales Navigator company search URL.

You can substitute by TexAu's LinkedIn company extractor automation that returns much more information for the same daily limits (both automation load each profile page).

For example:

Company:

Nike LinkedIn Company URL:

Nike LinkedIn Company ID:

Nike LinkedIn Company URL using Company ID:

Now, let's search for Nike employees on LinkedIn:

Here you will see that when you do a profile search on LinkedIn, the search URL parameters contains the company ID:



Now, where this becomes interesting is when you build a workflow to find decision-makers’ profiles from LinkedIn search starting with a list of company names on a CSV file or Google Sheet:



In the above example, you could use the company ID variable in the search URL parameters to dynamically query dozen of LinkedIn search URLs per day and collect hundreds of profiles on autopilot.

The process is simple: first, search for a specific job title on LinkedIn for one company. After that, paste the URL in TexAu and replace the company ID in the search URL with the company ID variable from TexAu.

But the actual use case is this one: you can dynamically search and extract thousands of leads per minute using the same technique on Sales Navigator.

In the above Nike example, let's say you want to find only the Marketing Executives of a list of companies you have on a CSV file or Google Sheet.

First, you will make a Sales Navigator search for one company and the job title you want to target:

You will see that the company details (company name and company ID) and the Job Title are present in the search URL:



Now, copy the search URL and replace the part that contains the company details with the company name and company ID variables:

Then do the same in a TexAu workflow using the company name variable and the mainCompanyId variable in the search URL.

Here is a first example starting from a CSV file with company name data:



Another example starting from LinkedIn Jobs:



That way, you will be able to search, find and query Sales Navigator Lead search URLs on autopilot and extract thousand of profiles per day.

This technique is advanced. We will cover it in a separate tutorial, but you get the idea about how it works now. Powerful indeed.

Also be aware that Linkedin URLs use unicode characters. For example, you can also replace the following unicode character in these URLs by their human readable counterparts:

• %3A = : (colon)
• %5B = [ (left bracket)
• %5D = ] (right bracket)
• %22 = " (single quotation mark)

That's why the following URLs are exactly the same:

Is the same as:

To run this automation only, input your cookie and the LinkedIn company URL you want to find the ID in TexAu:





Try it here: Marketing Automation | TexAu



Check If Profile Is Connected On Linkedin

This automation is used all the time in LinkedIn Drip Campaigns. It allows checking if the profiles you sent connection requests have accepted it or not.

Usually used in conjunction with routing and conditions, you can use it to create conditional branches:

• If the profile accepts the connection, send a welcome message.
• If the profile doesn't accept the connection, withdraw the pending connection request.



Conditions, Filters & Routers







Try it here: Marketing Automation | TexAu



Find Facebook Profile Or Page ID

This automation is similar to the one finding LinkedIn company ID but this time for Facebook profiles and pages.

For instance, you can use a Facebook page ID to retrieve all its Ads Library content:



To run this automation only, input the profile URL you want to find the ID (doesn't require any cookies).





Try it here: Marketing Automation | TexAu



In Workflows

The following automation utilities are only present in the automation workflow that we will cover in the next chapter.

Those are very important and allow linking automation together, exporting consolidated workflow results, or sending data to external systems like CRMs, Forms, or any other marketing stack you use.

Google Sheets

With Google Sheets in TexAu, you can use it to process a list of URL inputs or use it to collect the results of your automation:

• Send data to Google Sheet: used to consolidate data from multiple automation into one table.
• Fetch data from Google Sheet: used to input a list of text or URL processed by TexAu.







Webhooks

Webhooks are useful to interconnect external apps from your Marketing or Sales stack.

One of the unique features of TexAu is the possibility to trigger Webhooks from every node of a workflow. It can send a POST request to send data or receive data via a GET request.







Delay Pauses

Adding delays is fundamental to ensure your safety while doing social media automation.

Random delays are already present in each automation to add pauses between each URL iteration.

But you can also interpolate delays between automation to add longer wait times or more random delays.





Exit Campaign

TexAu has an Exit automation module that allows removing prospects (or processed URLs) from a campaign.

That doesn't mean the workflow will stop, no.

The idea here is to add a "goal-based" step where you can remove prospects after they reach a automation node or match a particular condition in the workflow:

• prospects that didn't accept your connection request
• prospects that didn't reply after 2 or 3 follow-up messages after the connection request

It's for removing any data you don't want to keep from your campaign. So once profiles hit that "Exit" node, their profile data will go out of the campaign.

This setting goes hand in hand with routing:

Conditions, Filters & Routers





Here's an example of a common workflow scenario using the above automation utilities: