Better Outreach with Uclic Image Personalization

Here we go again. The following tutorial is still about TexAu and image personalization, but this time with Uclic!

Image Personalization is a great way to boost your cold email outreach campaign response rate. It's more effective than dull messages or static images in your marketing emails.

While more advanced tools like Hyperise and Nexweave exist, Uclic deserves to be on the list of image personalization tools.

Want to learn how to implement these personalization strategies with Uclic? Let's dive in!

Choose an Image Personalization Template

Go to your Uclic dashboard and create a new image template as the background image.

Here you can start from any of the default library templates or create your own:

Add Image Personalization Variables

The process is straightforward. First, add the personalization variables you want to display into your dynamic image, like {{firstname}} or {{company}} which are the default fields.

Additionally, you can also use a custom field of your choice, like {{website}} in the example below:

Define Landing Page Short Link Redirection Setting:

Uclic has two options to share personalized images:

• Dynamic links: the link of the personalized image itself only
• Shortened link: the link of the image but redirecting to a landing page URL

Here we will cover the two methods.

If you want your image to redirect to a landing page, then add your website or page URL in the field below.

When people click on the image, it will redirect them to that URL. It could be a landing page or your website homepage, for instance.

Image Design Setup

First, add your personalized open graph title. Please note that Uclic only allows adding an open graph title but not the description.

To personalize the text of your image, you must edit the HTML code inside the Content Settings.

Not the most convenient way for non-techies but still easy to understand.

You can also change the default Google fonts and choose the text color, size, and line-height.

Last, you can set up vertical and horizontal offset to place your text overlay on the image.

When done, click Save Template. Here we will choose the Dynamic Links option.

This method will personalize your image link but will show your personalization variables (first name and company name) in the dynamic image URL like this:



How To Generate Uclic Dynamic Image (First Method)





First, let's start with a narrow filter on LinkedIn, let's say targeting CMO's around Paris in France:

Step #1: Extract LinkedIn profile from a search filter

Step #2: Extract LinkedIn profile details

Step #3: Find profile company email address from name and domain

Step #4: Send a LinkedIn connection request

Step #5: Add a five days delay



Step #6: Send the first message after the connection request

To use Uclic dynamic image personalization in TexAu, you will have to substitute the Uclic {{firstname}} and {{company}} variables in the URL parameters by the "firstName" and "jobCompanyName1" TexAu variables like shown below:



Toggle your proxy on (cloud only) and check "process only new results". This setting will avoid processing any duplicate profile input.

Finally, hit the play button to launch your workflow. Done

Generate Uclic Shortened Links From Google Sheet (Method 2)

Here, it's precisely the same as the last workflow, but this time will have to split the process into two workflows.

The reason is:

• We want first to scrape and retrieve a list of LinkedIn profiles.
• Then extract the file and upload the list to Uclic to generate the outreach image short links for each profile.
• Finally, in a second step, we will re-upload this enriched file to Google sheet again to process it in a second workflow.

To do this, duplicate the workflow we made before and remove the unnecessary automation in each:

Here, we will send the results from the first workflow to a second one:





No need to detail the same process as it's the same as before.

Just be sure to map your sheet correctly.

Name the column headers with the same name as the variables in Uclic, namely:

• firstname
• company
• website

Once the first workflow has pushed the results to the sheet, export it as a .xlsx Excel file, then re-upload it back to Uclic. Don't forget to toggle on to "Shortened Links" in Uclic to do so:

Next, click "Get Updated File" to process it:

Once the file is processed, Uclic will download it to your hard drive.

After opening the file, you will see six new columns, strip the unnecessary ones and keep those labeled "cs_linkUclic" and "cs_imageUclic":

Now, re-upload the file and create a new Google sheet. Alternatively, you can copy all results and paste them over the previous sheet we used.

Now launch the second workflow in TexAu:



Create four local variables. We will use these variables to map the original Google sheet columns as data input in our workflow:



Now hook up your Google sheet containing the Uclic custom image links. If you are using TexAu cloud, don't forget to put your proxy ON.

Map your columns on the sheet corresponding to the four local variables we added before.

Here, you can choose direct image links or short links (redirecting to a landing page).

Add those additional settings, and hit "Submit Google Sheet":



Conclusion

We hope you liked these awesome personalization tactics with TexAu! Uclic is an excellent and cost-effective dynamic image tool that can complement both your outreach campaigns and customer relationships very well.

Delivering unique personalized content at scale increases conversion rates in your cold email campaigns and helps attract potential customers. Use it!

To keep things simple for this tutorial, I didn't cover those advanced methods here. Similarly, you can also use image personalization in your landing pages with Uclic by adding a small PHP script on your website back end. For more details, you can check their documentation below.