Reply



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Reply

Reply.io is a fantastic multichannel email outreach platform. And guess what? TexAu natively integrates with it!

In this step-by-step example, we will show you how you can benefit the most from this integration.

How to Create a Sequence In Reply

From Reply upper menu, select the Sequence tab, then click "New Sequence":

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Here, you have the choice to either start from a template or start from scratch.

Let's start from scratch:

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First, name your new sequence and add its first step:

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Then, click on the newly created sequence:

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Reply has a lot of default variables to play with and also accepts custom fields. Those are the variables that TexAu will enrich.

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As defined by reply.io API documentation below, here are the additional fields you can pass from TexAu to Reply:

  • city: contact's city
  • state: contact's state
  • country: contact's country
  • timeZoneId: contact's current timezone
  • title: contact's title
  • phone: contact's phone number
  • linkedInProfile: contact's LinkedIn URL
  • companySize: contact's current company size
  • industry: contact's current company industry
  • salesNavigatorUrl: contact's Sales Navigator URL
  • linkedInRecruiterUrl: contact's LinkedIn Recruiter UR
  • ... Or any custom field you create in Reply.io

Now head over to the Reply Settings menu, then jump to the API Key menu on the left tab:

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Next, switch to the TexAu window and create a Global Variable.

This global variable will store the Reply API Key that we will reuse later on:

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Send Profile Contacts To Reply

Here is an example of a simple workflow we can use to send our leads collected from Linkedin to Reply:

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  1. Scrape a list of LinkedIn profiles, either from a Google Sheet list or a LinkedIn search filter.
  2. Find the professional email address of the profile from its first name, last name, and company name.
  3. Verify the previously found email to maintain the deliverability of our emails.
  4. Send the lead to Reply with enriched data scraped from LinkedIn with TexAu: first name, last name, company name, job title, email, Linkedin profile.

Step 1: Scrape a Linkedin Profile

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Add your Linkedin connection cookie, the profile URL you want to scrape, or a list of profiles from a Google Sheet or CSV. Alternatively, you could precede this step by scraping a LinkedIn or Sales Navigator search filter.

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Step 2: Find And Email Address

Send the variables collected from the first step to the TexAu email finder:

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Step 3: Verify Email

Hook up TexAu email verifier to test and validate emails:

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Connect the email variable from the previous step:

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Ninja time: using a filter to only forward valid emails.

Here we will leverage TexAu filters to wipe out all invalid emails.

Add the following settings:

COMPARE KEY: verified

CONDITION: (Boolean) Is True

In proper French, that means: only let pass valid emails and nothing else because you don't want to send undeliverable emails that could harm your spam score.

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Step 4: Add leads to a Reply sequence

Add the final automation module: Reply.

Here you can either add or remove a lead from a campaign.

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A practical example of removing a lead using TexAu with Reply is when you send a connection request, and the profile doesn't accept the connection or declines it. In this case, you might want to remove the lead from a sequence using TexAu conditional routing to wipe those from your lead list.

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But today, let's add our leads to Reply:

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You can pass additional data to Reply by creating other variables in TexAu.

Here we will add linkedinProfile and title.

💡 Note that you should type the above variables that way, as detailed in the Reply API documentation. Otherwise, it won't work.

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Now it's time to pick and add your variables to Reply, namely:

  • your Reply API key global variable
  • your Reply sequence will automatically pop up after adding your API Key
  • the profile first name
  • the profile last name
  • the profile's company name
  • the LinkedIn profile URL
  • the profile job title
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Run your automation workflow until the end:

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Switching to Reply's People menu to check the lead had been added with all the correct values:

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Looks all good! DONE!

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Updated 13 May 2022
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