Image Personalization In TexAu
Personalization is the new norm today. It's a key component of any successful marketing strategy, from cold email outreach to an email campaign.
Image personalization in B2B Sales falls into the ABM category (Account-Based Marketing).
Used in B2C marketing, it can boost your campaigns for upselling goods and product recommendations to create unique customer experiences and increase conversion.
For Salespeople, it's a great way to capture attention and add a personal touch to your prospecting messages.
Many image personalization tools exist on the market today. Solutions like Nifty Images or Picsnippets are popular e-commerce and email marketing choices.
But other software alternatives emerged like Hyperise and Nexweave that offer much more personalization options. Moreover, those powerful tools adopt a full-funnel approach.
Here you can insert dynamic content everywhere, from e-commerce newsletters with product recommendations to your prospecting emails and much more.
Other Sales email outreach software like Lemlist, SalesRocks, or Salesblink also includes basic image personalization features.
Moreover, image personalization goes hand in hand with marketing automation.
In the case of email personalization, adding an outreach image to your email content can increase your response rates by 55% when used effectively. In addition, it's a great way to use pattern interrupt and grab your prospect's and customers' attention.
Last, it can also improve your customer experience
But how can we use TexAu to deliver such a personalized experience? Let's find out!
Image personalization works by adding dynamic data to an image.
You don't need to be a designer or have Adobe Photoshop skills. It's easy to use!
You can insert personalized text inside images and even layer multiple images.
Context is everything when using image personalization. So the personalized data will differ if it's B2C (retail, e-commerce) or B2B (business emails, LinkedIn Messages, Sales Navigator InMails).
In B2B, you can use this data to personalize your image:
- First name and last name of the profile
- Profile images
- Company name
- Company logo
- Company size
- Company revenue
- Company website domain and screenshot
- Technographics: the software or technologies they use (your competitor).
For B2C, your will need to include behavioral and demographic data:
- Buyer's name
- Purchase history
You can personalize this dynamic data from different input sources:
- Customers' data from your CRM, a CSV file, or a Google Sheet.
- A prospect list from LinkedIn
- Tradeshow booth visitor
- Webinar attendees
- E-commerce store inventory
The idea is to serve relevant content to the right person. That's where dynamic images come in handy.
It works for images, but you can also make personalized video templates!
You can use image personalization for:
- Marketing email campaign
- Marketing collateral
- Newsletters you send to your subscribers
- Promotional emails for product recommendations
- Email outreach campaigns
- Personalized messages on social media (LinkedIn)
- Landing pages and websites
- Booking page
- Personalized content in blog posts
- Personalized video content
- Saas and mobile application for enhanced functionality
- Print and mail postcards (direct mail)
- Personalized gift and print on demand
- Artwork personalization
You can use image personalization all along the customer journey.
Here is a personalization strategy example using a dynamic landing page to boost conversion rates:
Another awesome personalization tactic is using the prospect's profile picture in a personalized email. Here's what your recipients will see:
Enters LinkedIn Post Inspector:
LinkedIn Post Inspector is a helper tool that can preview your content before posting it on LinkedIn.
LinkedIn Post Inspector uses the Facebook Open Graph protocol to preview any web page featured images.
You can test your article or a private message link, like a landing page with a personalized image thumbnail.
It's only possible to send a dynamic image with Regular LinkedIn only. Sales Navigator doesn't allow using image personalization or embedded pictures.
You can also test your dynamic images by pasting the link of your Nexweave or Hyperise pictures in the search bar. You can also preview your shortened links thumbnail or blog article feature image there.
In LinkedIn Post Inspector, click the "Inspect" blue button on the right corner:
In the picture below, here's what a direct Hyperise image link will look like:
That way, you can be sure it will look the same when posted in your LinkedIn message thread or feed post:
Another example with a URL shortener link, here using Switchy.io:
You can use PNG, JPEG images, or GIF animations in your personalized messages. However, it's not possible to view a personalized video on LinkedIn. You can post a video link with a personalized image thumbnail, but you cannot see the video without clicking on it.
What image dimension should you use on LinkedIn?
The recommended dimension for those direct link images is 846×442 pixels. This is the proven and tested resolution that gives the best results. In addition, you can use an image editor to crop the images to this correct measurement (canvas size).
On LinkedIn or other social network platforms, you generally have two ways to post dynamic images:
In this case, the image link is visible in your message, and it displays in full width. This method use URL parameters (first name, last name, company domain, etc...) and show a long URL in the message that's the trade-off.
Some often prefer this method because it allows displaying the personalized image bigger in its full width.
In TexAu, you can build dynamic image URLs using variables as URL parameters.
That way, each prospect will get a unique dynamic image URL:
In this case, the image link won't be visible. The drawback here is that LinkedIn will display your image in a smaller 1:1 square embedded canvas.
At least it won't reveal our "magic trick" showing the URL parameters of the image with the prospect variables it contains 😛.
You can use the TexAu variable as URL parameters and share the image as a link or a short link (embedded). Both have their pros and cons.
Then paste those in the "IMAGE URL" box:
Technically, Hyperise and Nexweave use TexAu variables as URL parameters to generate dynamic images for each profile.
Moreover, Hyperise and Nexweave integrate perfectly with TexAu, lifting most of the hard work appending TexAu personalization variables to the image URL.
To include a personalized image (message, comment, email), you will need to use the Hyperise or Nexweave spice before sending your message.
Here we collect TexAu variables before sending the message containing the image. Then, TexAu will append those variables to the dynamic image URL and add them to your message.
A variable is similar to a merge tag in an email campaign.
Not only can you include image personalization in your LinkedIn messages, but you can also insert your personalized images in emails. This will require using TexAu webhook module to send the personalization parameters to your email service provider. Then using email merge tags, you will be able to send these images to your list.
Video and image personalization is a great way to create delightful customer experiences and improve your prospecting reply rate to boost conversion rate.
This is the new frontier for modern marketers out there. It's also a great way to enhance your sales funnel and create rapport with your target customer.
It's time to increase your image personalization efforts today!
For more use cases about our Hyperise and Nexweave integration and tactics, you can read these tutorials: